Boston based agency Strand | B-to-B Advertising Campaign for Aeroflex
The Aeroflex brand had been a household name for much of the last two decades in the RF/Microwave industry. Formerly a highly successful semiconductor and test equipment manufacturer, the company was taken private in 2007 by a group of investors that included Veritas Capital, Golden Gate Capital, and GS Direct, and began a roll up strategy that included several key players from up and down the microwave [...] Read More
Strand Marketing design, advertising and production for for Arc Technologies
2020 marks the 20th anniversary of our first introduction to a family-owned microwave absorber and advanced materials company called ARC Technologies. The business was recently sold to Hexcel Corporation, but the DNA of this unique company just north of Boston in Amesbury, MA still runs deep. Founded by expert materials scientist Daniel Healy, Sr. and managed by his wife Phyllis and son Dan, Jr., [...] Read More
Setra chooses Strand Marketing
While already a respected brand name in the environmental sensor market, Setra recognized the need to give their brand identity an update that would reflect the state-of-the-art nature of their current technology. During this period, they also recognized a need to take an Account-Based Marketing (ABM) approach to creating new sales opportunties for their custom-engineered transducers. [...] Read More
Content-driven SEO example for electronics companies
While throughout our spotlight series we'll be doing a little trip back in the time machine, we'll also be bringing you stories of some our most recent achievements. A client since 2011, Custom MMIC, has been steadily grabbing an increasing share of the RF and microwave industry's MMIC business—fueled primarily by the fact that they make the best MMICs around. But they're also [...] Read More
LNX Spolight
In installment #2 of our spotlights on 25 years, we’re talking about the branding, high-tech photography, and creative marketing work we completed for RF/microwave company, LNX. What's incredible is it made them look so sharp, it helped them get scooped up by one of their biggest customers! Founded by RF/microwave industry entrepreneur, Lamberto Raffaeli, LNX Corporation [...] Read More
award winning high tech advertising campaign examples
In this first of 25 installments of our favorite work over the last 25 years, we offer a glimpse at one of our most successful high-tech advertising campaigns. When we were first introduced to Allied Vision, they had just opened a U.S. headquarters here in our hometown North of Boston in Newburyport, Massachusetts. The German-based designer and manufacturer of industrial, medical and scientific [...] Read More

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