Profile
At Strand, we venture where other agencies don’t dare to go. Where the lingo can be foreign, the products complex, and the engineering-driven prospect difficult to engage. Over the last 26 years we’ve honed our craft by marketing products in high-technology and industrial niches just like yours. We’ve developed digital marketing and advertising best practices for RF/microwave devices, microlectronics, ICs, scientific and medical devices, robotics/industrial automation, materials, manufacturing equipment, fintech, clean tech, and software—and we intimately understand the high tech sales process. We’ve become acutely aware of the habits of the technical consumer, and know exactly how to engage with them and bring them closer to your brand.
We’re experts in all B-to-B marketing and advertising techniques—including integrated print and digital advertising, website design and development, SEO/SEM, PR/social media, trade shows, email marketing, ABM, revenue marketing, and content marketing. Allow us to work with you to refine your demand generation process until it becomes a systematic marketing machine that produces the best ROI imaginable.
Approach
Our approach is to bring our extensive strategic and creative expertise to the table and work with you collaboratively to build a reliable, consistent, and measurable branding and lead generation system.
It starts with a discovery workshop, where we put the business objectives ahead of the creative ideas, and we never let them out of sight. While there's a wave of new B-to-B tactics being introduced every year, we’re firm believers the tools need to stay in the bag until the vision and objectives are in place. (It's not uncommon for us to hear: “The last guys just wanted to throw their solution at our problems… they weren’t really listening… they didn’t get us.” )
During discovery we do more than listen. We put our years of high-tech B-to-B experience to work in facilitating a strategic session that delivers a focused business position, and a strategic and tactical plan. Then we let the creative sparks fly—crafting visual communications and digital campaigns that connect with your engineering prospects and inspire them to take action. When possible, we build out your campaign on our proven platform, Intent ICMS™ in concert with our preferred marketing automation/CRM system, SharpSpring. And if some tools or platforms have already been adopted, we're also capable and experienced in executing with Salesforce/Pardot, HubSpot, Marketo, Magento, Shopify, Sugar CRM, and more.
If this approach sounds like it might work for you, contact us. We’d love to hear from you >>
Team
David Strand
CEO & Brand Director
Strand is led by Founder and Principal, David Strand. His dual role as both Chief Executive and Brand Director keeps his focus on two main objectives for the agency—creating an environment where a clients services team can revel in their work, and providing expert vision for each of our client’s brands. His experience is primarily in running Strand for the last 26 years, but before that he did his stint on the client side working elbow to elbow with RF engineers in product marketing for a wireless semiconductor company. He lives on Plum Island (the good side) with his wife, Kathleen, and daughter, Olivia.
Kathleen Bottalico-Strand
Operations Director
Superman was not complete without Lois. Or was that vice versa? Kathleen’s role as Director of Operations allows her to utilize her deep roots managing sales territories in the textile and fashion business to dive into the key question in every client strategy: What are your sales goals? After assisting in shaping sales-driven strategies she goes to work in client services ensuring every obstacle of moving work through the Strand pipeline is removed and the team has plenty of laughs. She spins a mean spreadsheet—and salad.
Ready to light things up?
