While already a respected brand name in the environmental sensor market, Setra recognized the need to give their brand identity an update that would reflect the state-of-the-art nature of their current technology. During this period, they also recognized a need to take an Account-Based Marketing (ABM) approach to creating new sales opportunties for their custom-engineered transducers. They already had the know-how, the team, the facilities, and the in-depth custom design experience, but were missing a unique name and identity for this niche product/service area. They also needed some key sales enablement tools.
After a Boston area agency search, Setra was convinced Strand was the right marketing agency to help with both their branding and capabilities brochure objectives. They first assigned us the project to give their corporate logo a refresh. We offered several brand refresh options and this more dramatic departure. They're thrilled with this new brand identity that positions them as a leader in sensor technology.
With a new corporate identity out front, we went to work on creating a new name for their custom-engineered solutions and came up with “Setra Select”. Utilizing a play on words, the brand reflects both the premium nature of the products and the capacity to get them “your way”.
The next objective was to develop a 12-page capabilities brochure that positioned this product/service line in an engaging way for their engineering-driven prospects. Strand produced the brochure cover-to-cover including both onsite professional photography of their facilities and team, and a studio shoot of several of their innovative products.
These projects were a great success and have helped Setra continue to grow within their market year-over-year.