Profile
At Strand, we venture where other agencies don’t dare to go. Where the lingo can be foreign, and the engineering-driven prospect can be difficult to engage. Over the last 25 years we’ve honed our craft by promoting products in high-technology and industrial niches just like yours. We’ve developed best practices for marketing and advertising microlectronics, ICs, scientific and medical devices, materials, manufacturing equipment, and software—and we intimately understand the high tech sales process. We’ve become intimately aware of the habits of the engineer as the consumer, and know exactly how to engage with them on their level and bring them closer to your brand.
We’re experts in all B-to-B marketing and advertising techniques—including integrated print and digital advertising, website design and development, SEO/SEM, PR/social media, trade shows, email and content marketing. Allow us to work with you to refine your lead generation process until it becomes a systematic machine for growth.
Approach
Our approach is to bring our content-driven, digital marketing expertise to the table and work with you to build a reliable and measurable lead generation system.
It starts with putting the business objectives ahead of the creative ideas and never letting them out of sight. Even in the face of some amazing new tactics, we’re firm believers the tools need to stay in the bag until the vision and objectives the are in place. (It's not uncommon for us to hear: “The last guys just wanted to throw their solution at our problems… they weren’t really listening… they didn’t get us.”
Here, it starts with a discovery period where we do more than listen. We put our years of B-to-B experience to work in facilitating a strategic session that delivers the focused positioning and strategy you need. Then we let the creative sparks fly—crafting visual communications and campaigns that connect with your engineering prospects and inspire them to take action. When possible, we build out your campaign on our proven platform, Intent CMS™. But when some tools or platforms have already been adopted, we're also capable and experienced in executing with them as well.
If this approach sounds like it might work for you, we’d love to hear from you.
Team
David Strand
CEO & Brand Director
Strand is led by Founder and Principal, David Strand. His dual role as both Chief Executive and Brand Director keeps his focus on two main objectives for the agency—creating an environment where a clients services team can revel in their work, and providing expert vision for each of our client’s brands. His experience is primarily in running Strand for the last 20 years, but before that he did his stint on the client side working elbow to elbow with RF engineers in product marketing for a wireless semiconductor company. He lives on Plum Island (the good side) with his wife, Kathleen, and daughter, Olivia.
Kathleen Bottalico-Strand
Operations Director
Superman was not complete without Lois. Or was that vice versa? Kathleen’s role as Director of Operations allows her to utilize her deep roots managing sales territories in the textile and fashion business to dive into the key question in every client strategy: What are your sales goals? After assisting in shaping sales-driven strategies she goes to work in client services ensuring every obstacle of moving work through the Strand pipeline is removed and the team has plenty of laughs. She spins a mean spreadsheet—and salad.
Dorina Sawyer
Operations Manager
Dorina, or “Dori” as she’s known to the Strand team, has a strong background in business and operations management. In addition to being an integral part of Strand’s light-hearted-yet-driven company culture, Dori’s diverse business skillset, operations management skills and financial prowess truly set her apart. Dori is a proud mother, an avid skier, and a devoted member of several charitable organizations.
David Bush
Creative Director
Longstanding clients and friends of the agency know that David is behind some of the cleanest and brightest campaigns in the business. David Bush is an expert graphic artist and seasoned UI designer. His greatest strength is his capacity to boil down even the most complex technologies to their most salient point.
Adam Gingras
Art Director
Adam comes from a strong background in technology advertising. He's well versed in the entire Adobe creative suite, is a multimedia pro, and can whip a small IT network into shape. He's the anchor in our topnotch graphic design and production team. From design and guitar to cooking up a mean vitello parmigiano for his family, creativity fuels his passion for life.
Brad Emerson
Web Developer
Brad brings more than 10 years of web programming experience to Strand Marketing. He's geek enough to throw together IntentTM, Strand's proprietary CMS, but not so geek that he can't communicate and execute the design team's grand visions. Brad works best while excessively caffeinated and in his spare time, plays with guitars, basses, cameras, and road bikes.
10 Railroad Street
Newburyport, MA 01950
978-463-0780
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