Profile
At Strand, we venture where other agencies don’t dare to go. Where budgets can be tight, the lingo can be foreign, and the engineering-driven prospect can be difficult to engage. Over the last 23 years we’ve honed our craft by promoting products and software in high-technology and industrial niches just like yours. We’ve gained insight on integrated circuits, electro-mechanical machines, scientific and medical devices, electronic components, materials, chemicals, and software; we understand the B2B sales process around them. We’ve become intimately aware of the habits of the engineer as the consumer, and know exactly how to engage with them on their level and bring them closer to your brand.
We’re seasoned in all integrated marketing and advertising techniques—including print and digital advertising, web, SEO, PR/social media, trade show and email marketing. We’ll work with you to continuously refine your lead generation process until it becomes a humming machine in your systematic plan for growth. Our best relationships are with clients who trust us so much we've become an extension of their team.
Approach
Whatever your goals are for your B2B brand, Strand has the approach and the brain power for the job. It starts with putting the business objectives ahead of the creative ideas and holding fast to a strategy that never lets them out of sight. Even in the face of some amazing new tools, we’re firm believers they need to stay in the bag until the objectives and the plan are in place.
You’d be surprised at how often we hear, “the last guys just wanted to throw their solution at our problems… they weren’t really listening… they didn’t get us.”
Here, it starts with a discovery period where we do more than listen. We put 23 years of business expertise to work in facilitating a strategic session that give you the focused positioning and strategy you need. Then, we let the creative sparks fly and go to town doing what creatives like us love to do—craft visual communications and campaigns that connect with your engineering prospects and inspires them to take action.
If this approach sounds like it might work for you, we’d love to hear from you.
Team
David Strand
CEO & Brand Director
Strand is led by Founder and Principal, David Strand. His dual role as both Chief Executive and Brand Director keeps his focus on two main objectives for the agency—creating an environment where a clients services team can revel in their work, and providing expert vision for each of our client’s brands. His experience is primarily in running Strand for the last 20 years, but before that he did his stint on the client side working elbow to elbow with RF engineers in product marketing for a wireless semiconductor company. He lives on Plum Island (the good side) with his wife, Kathleen, and daughter, Olivia.
Kathleen Bottalico-Strand
Operations Director
Superman was not complete without Lois. Or was that vice versa? Kathleen’s role as Director of Operations allows her to utilize her deep roots managing sales territories in the textile and fashion business to dive into the key question in every client strategy: What are your sales goals? After assisting in shaping sales-driven strategies she goes to work in client services ensuring every obstacle of moving work through the Strand pipeline is removed and the team has plenty of laughs. She spins a mean spreadsheet—and salad.
Dorina Sawyer
Operations Manager
Dorina, or “Dori” as she’s known to the Strand team, has a strong background in business and operations management. In addition to being an integral part of Strand’s light-hearted-yet-driven company culture, Dori’s diverse business skillset, operations management skills and financial prowess truly set her apart. Dori is a proud mother, an avid skier, and a devoted member of several charitable organizations.
Leah Giunta
Account Manager
Leah is a talented young professional with a Bachelor's Degree in Fine Art Photography and Advertising/Public Relations from Rochester Institute of Technology. From having lived amongst both engineers and artists during her four years in Rochester, Leah cultivated a unique combination of creativity and analytical thinking. This winning combination allows her to effectively and creatively manage Strand accounts. A true artist at heart, Leah enjoys creating through many mediums including photography, videography, and painting.
David Bush
Creative Director
Longstanding clients and friends of the agency know that David is behind some of the cleanest and brightest campaigns in the business. David Bush is an expert graphic artist and seasoned UI designer. His greatest strength is his capacity to boil down even the most complex technologies to their most salient point.
Adam Gingras
Art Director
Adam comes from a strong background in technology advertising. He's well versed in the entire Adobe creative suite, is a multimedia pro, and can whip a small IT network into shape. He's the anchor in our topnotch graphic design and production team. From design and guitar to cooking up a mean vitello parmigiano for his family, creativity fuels his passion for life.
Brad Emerson
Web Developer
Brad brings more than 10 years of web programming experience to Strand Marketing. He's geek enough to throw together IntentTM, Strand's proprietary CMS, but not so geek that he can't communicate and execute the design team's grand visions. Brad works best while excessively caffeinated and in his spare time, plays with guitars, basses, cameras, and road bikes.
Kevin Crosby
Web Developer
Kevin’s preferred title is Web Developer, but at Strand Marketing we call him “Renaissance Man”. He is well versed in PHP, ASPX, and MySQL and is one of our masterminds behind our Intent ICMS. And when he’s not impressing us with his code wizardry, he blows us away with his skill in many interesting hobbies, from building cars to whipping up delicious birthday cakes. He’s also a proud new Dad and drinks the most coffee in the office.
Angela McGrath
Account Coordinator
Angela is a creative and cultivated young professional with a Bachelor's Degree in Public Relations from the University of Rhode Island. Traveling the world from a young age, to performing on stage, to experiencing many valuable internships in college, Angela has developed an innovative and visionary look on the world of B2B Marketing. When not at Strand, Angela enjoys snowboarding in VT, traveling and being with friends and family!
