We've just announced the release of our new eBook “How to Produce the Ultimate Tech Brief”. Created for senior sales and marketing executives, marcom managers, and sales/application engineers with content creation responsibilities, the eBook provides timely and sage advice on everything from cultivating collaboration, gaining buy-in from key stakeholders, cover design, content organization, and when and how to provide a call-to-action (CTA). It suggests project leaders develop a strong outline and to take a technology journalist’s approach to preparing and communicating the information. Most importantly, it encourages that each tech brief be focused on specific and key challenges their engineering prospects might be encountering. Handy topic brainstorming tips and online tools are also offered.
“We understand how challenging high value digital content, like a White Paper, can be to get published. Lighter and more focused, tech briefs are ideally suited to fill the void. They can be produced quickly, and in a satisfying, digestible format for busy engineers,” said Strand. “But not all tech briefs perform alike. Disjointed, marketing-driven content of any kind will do more harm than good, if your objective is technology thought leadership. Our eBook provides guidelines you can use to stay focused and create real and routine engagements with engineers in any technology niche.”
The eBook can be downloaded at: www.strandmarketing.com/how-to-produce-the-ultimate-tech-brief