What is a tech brief? A tech brief is essentially a shorter, less institutionalized version of a white paper that's focused on a subject or solution that specific technical professionals would be interested in, i.e., your prospects. Often inspired by a company’s latest innovation, it typically addresses a specific design challenge or trend, and is intentionally devoid of marketing hyperbole. It provides technical readers with insight they can digest and apply quickly, and is a way to share your team’s knowledge. Produce them like a journalist and use them in a variety of ways in your demand generation campaigns to generate marketing qualified leads (MQLs) and build brand recognition.
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