When we're asked if we understand circuit technology, we point to our work with Cirtec. We've helped them reshape their brand position and create a new go-to-market strategy that includes a full suite of integrated demand generation components.
With a new look that speaks to their progressive spirit as a leading-edge microcircuit manufacturing partner to the biggest names in medical devices and electronics, Cirtec is ahead of the pack in their field.
Borrowing a line from Steve Martin, this campaign gets down to it.
Tradeshows aren't the biggest part of Cirtec's demand generation plan, but when they go, they make a consistent splash.
The cornerstone of their demand generation starts with their website, but their CRM fills with prospects every day who are eating up their Tech Briefs and Design Guidelines.