Navigating Social Media Image Size and Ratio Requirements in 2025

As the digital landscape evolves, so too do the image size requirements for social media platforms. Staying on top of these specifications ensures your visuals are accepted and look right once posted. Each image should be crisp, professional, and perfectly suited for each platform.

Below, we dive into the 2025 image size requirements for Instagram, X (formerly Twitter), Pinterest, Facebook, and LinkedIn, along with a quick tip for resizing images effectively using Canva.

The Evolution of Social Media Image Size Requirements

Social media platforms continuously tweak their algorithms and visual displays to enhance user experience. This has led to subtle shifts in image aspect ratios and recommended sizes over the years. While many users aim for one-size-fits-all images, optimized visuals for each platform tend to garner better engagement.

2025 Image Size Specifications by Platform

1. Instagram

• Profile Picture: 320 x 320 pixels (circular display).

• Post Images:

  •  - Square: 1080 x 1080 pixels (1:1 aspect ratio).

  •  - Portrait: 1080 x 1350 pixels (4:5 aspect ratio).

  •  - Landscape: 1080 x 566 pixels (1.91:1 aspect ratio).

•  - Stories and Reels: 1080 x 1920 pixels (9:16 aspect ratio).

2. X (formerly Twitter)

• Profile Picture: 400 x 400 pixels.

• Header Image: 1500 x 500 pixels (3:1 aspect ratio).

• Post Images:

  •  - Single Image: 1200 x 675 pixels (16:9 aspect ratio).

  •  - Multi-Image Tweets: 1200 x 675 pixels for each image.

3. Pinterest

• Profile Picture: 165 x 165 pixels.

• Pin Images:

  •  - Standard: 1000 x 1500 pixels (2:3 aspect ratio).

  •  - Long Pins: 1000 x 2100 pixels (1:2.1 aspect ratio).

4. Facebook

•  - Profile Picture: 180 x 180 pixels.

•  - Cover Photo: 820 x 312 pixels.

• Post Images:

  • - Shared Images: 1200 x 630 pixels (1.91:1 aspect ratio).

  • - Stories: 1080 x 1920 pixels (9:16 aspect ratio).

5. LinkedIn

• Profile Picture: 400 x 400 pixels (personal); 300 x 300 pixels (company).

• Cover Photo:

  • - Personal: 1584 x 396 pixels.

  • - Company: 1128 x 191 pixels.

• - Post Images: 1200 x 627 pixels (1.91:1 aspect ratio).

A Quick Tip: Resizing Images with Canva

Sometimes, your carefully curated image doesn’t meet the specific size requirements of the platform you’re posting to. Tools like Canva make resizing images a breeze. Here’s how to do it:

1. Upload the Image: Open Canva and upload your stock or custom image.

2. Select Custom Dimensions: Click on the "Resize" button in the toolbar. Enter the required dimensions for your target platform.

3. Adjust the Layout: Use Canva’s drag-and-drop tools to reposition and crop your image to fit the new size without losing key details.

4. Download and Post: Once resized, download your image in the appropriate format (JPG or PNG) and upload it to your social media platform.

Final Thoughts

Adapting to evolving image size requirements doesn’t have to be a headache. By staying informed and leveraging tools like Canva, you can ensure your content stands out, regardless of the platform. Keep these 2025 specifications handy to maximize engagement and make a lasting impression.