Download our eBook on producing the ultimate digital content - the tech brief.

What is a tech brief? A tech brief is essentially a shorter, less institutionalized version of a white paper that's focused on a subject or solution that specific technical professionals would be interested in, i.e., your prospects. Often inspired by a company’s latest innovation, it typically addresses a specific design challenge or trend, and is intentionally devoid of marketing hyperbole. It provides technical readers with insight they can digest and apply quickly, and is a way to share your team’s knowledge. Produce them like a journalist and use them in a variety of ways in your demand generation campaigns to generate marketing qualified leads (MQLs) and build brand recognition. 

Download our eBook today, and start shaping your tech briefs into the kind of content that will leave your prospects impressed, and hungry for more.