Custom MMIC started working with us in 2011. We’ve helped them build their brand identity into what is one of the most recognized brands of standardized MMIC solutions for mil/aero and instrumentation applications.
With a bold look that emulates their mission to be the industry’s most recognized leading-edge MMIC provider, our branding team has helped carve out a significant and growing segment of their niche in the RF/Microwave market.
Built using Strand’s Intent ICMS system, Custom MMIC’s responsive website includes a user experience (UX) centered around an RF engineer’s focus on performance data. Navigation drives prospects quickly to data tables which can be resorted to their liking. While specific model pages allow for further investigation with download opportunities for additional S-parameter data and support documentation. Calls-to-Action (CTAs) are insightfully placed throughout the site to help convert visitors into high quality sales leads.
In addition to a core print magazine campaign, our integrated advertising approach for Custom MMIC also includes focused digital marketing in key microwave and defense communities.
At tradeshows, like the annual International Microwave Symposium in the U.S., we bring the whole campaign together. A 10x20 exhibit booth (soon to be 20x20 for this growing company) communicates what they do, and what they’re all about. Other tradeshow related marketing also includes a ramp up in PR and advertising around each event to drive traffic to their booths―and their website―during these pinnacle events of the year.