Custom MMIC
Custom MMIC started working with us in 2011. We’ve helped them build their brand identity into what is one of the most recognized brands of standardized MMIC solutions for mil/aero and instrumentation applications.
Branding
With a bold look that emulates their mission to be the industry’s most recognized leading-edge MMIC provider, our branding team has helped carve out a significant and growing segment of their niche in the RF/Microwave market.
Web Design
Built using Strand’s Intent ICMS system, Custom MMIC’s responsive website includes a user experience (UX) centered around an RF engineer’s focus on performance data. Navigation drives prospects quickly to data tables which can be resorted to their liking. While specific model pages allow for further investigation with download opportunities for additional S-parameter data and support documentation. Calls-to-Action (CTAs) are insightfully placed throughout the site to help convert visitors into high quality sales leads.
Advertising
In addition to a core print magazine campaign, our integrated advertising approach for Custom MMIC also includes focused digital marketing in key microwave and defense communities.
Trade Show
At tradeshows, like the annual International Microwave Symposium (IMS) in the U.S., we bring the whole campaign together. A brand new 20x20 exhibit booth this year communicates how this company is growing to serve their RF/microwave engineering customers better and better. Other tradeshow related marketing includes a ramp up in PR and advertising around all shows to drive traffic to their booth and their website during these pinnacle industry events.
Content
An 8 page capabilities brochure gives field sales people a talking tool and leave behind. While Tech Briefs and Application Notes are driving leads from email marketing and landing pages.
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