Custom MMIC first put their faith in Strand Marketing in 2011. We’ve helped them build their brand identity from an initial core in engineering circuits for the military’s toughest challenges, into what is today one of the most recognized brands of standardized MMIC solutions for mil/aero and instrumentation applications. Using our Intent ICMS™ platform, we’re driving engineering prospects to and through their website by offering them a steady diet of customer-driven creative advertising, product news, syndicated thought leadership, and results-driven technical content.
With a look and feel that emulates their mission to be the industry’s most recognized leading-edge MMIC provider, our branding team has helped Custom MMIC carve out a significant and growing segment of their niche in the RF/Microwave market.
Built using Strand’s Intent ICMS system, Custom MMIC’s responsive website includes a user experience (UX) centered on an RF engineer’s focus on performance data. Navigation drives prospects quickly to data tables which can be resorted to their liking, and specific model pages allow for further investigation and download opportunities for additional S-parameter data and support documentation. Utilizing Intent’s intuitive graphic user interface, Calls-to-Action (CTAs) are insightfully placed by Strand’s Account Team throughout the site to help convert visitors into high quality sales leads.
Building on a core print magazine campaign, our integrated advertising approach for Custom MMIC also includes focused digital marketing in key microwave and defense communities.
Effectively using creative originated in their ad campaign, we’ve recently designed an efficient rental booth for Custom MMIC at the International Microwave Symposium in Honolulu, Hawaii. Our tradeshow related marketing also includes a ramp up in both pre- and post-show communications, and show week promotions.